A seaside town in Norfolk has been named the UK’s top holiday destination for 2027, beating popular Lake District and Cornwall hotspots.Britons are still loving a UK break, with 75 per cent of adults planning an overnight trip in Britain in the next 12 months, according to VisitBritain’s Domestic Sentiment Tracker.Cromer took the top spot in research commissioned by Together Travel, which analysed 40 popular UK destinations across factors including climate appeal, staycation popularity, self-catering demand and supply, accessibility and pet-friendliness.Separate market data found that 64 per cent of UK adults planned a domestic break in 2026, while 38 per cent said a UK stay would be their main holiday.Coastal breaks are still particularly popular, with 55 per cent of travellers preferring seaside or beach holidays, compared with 46 per cent choosing countryside escapes. Holiday habits are also changing. Rather than saving up for a two-week holiday, 56 per cent would rather pick shorter, more frequent three-to-four-night breaks.Cromer in Norfolk is tipped to be 2027’s best staycation | GETTYTop 15 UK holiday destinations for 2027Cromer, Norfolk — 75.39Ambleside, Cumbria — 74.35Grasmere, Cumbria — 74.12Newquay, Cornwall — 74.07St Ives, Cornwall — 73.63Padstow, Cornwall — 73.51Bude, Cornwall — 72.47Bamburgh, Northumberland — 71.35Norwich / Norfolk Broads, Norfolk — 71.33Torquay, Devon — 71.25Keswick, Cumbria — 70.87Scarborough, North Yorkshire — 69.36Robin Hood’s Bay, North Yorkshire — 68.82Salcombe, Devon — 68.17Brighton, East Sussex — 68.13Coastal and countryside destinations are tipped to stay popular going into 2027, with Norfolk, Cumbria and Cornwall all featuring strongly among the leading destinations.Cromer has the highest overall score at 75.39, which is partly thanks to a particularly strong climate appeal score of 96.66.According to representative regional figures, the Norfolk destination has 1,616.6 hours of sunshine a year, summer highs of 21.71°C and annual rainfall of 626.9mm.It also scored 91 for pet-friendliness and 85.77 for accessibility, and it is around 130 minutes by train from London. The research recorded 46 per cent year-on-year growth in demand for Cromer.Ambleside came second with 74.35, but it did pick up perfect scores for both staycation popularity and self-catering demand. The study recorded 1,004 accommodation listings in the Lake District town, the highest number among the top five.Neighbouring Grasmere followed closely in third with 74.12. It also received 100 for staycation popularity and 98.85 for self-catering demand, with 981 listings recorded.Newquay was the highest-scoring Cornish destination in fourth place. Cornwall is one of the most popular tourist destinations, and this spot achieved a perfect pet-friendly score of 100 and a staycation popularity score of 92. The South West benefits from 1,530.7 hours of sunshine annually, according to the representative regional data.St Ives completed the top five with 73.63. The destination scored 100 for both staycation popularity and pet-friendliness, although its accessibility score was lower at around 335 minutes from London by train.Ambleside in Cumbria has beautiful walks | GETTYNewquay ranked the highest option in Cornwall | GETTYHoliday specialist at Together Travel, Laura Dubois, said: “What’s particularly interesting about the results is that there isn’t one single ingredient that makes a great UK holiday destination. The places coming out on top combine many of the things travellers value, such as beautiful surroundings, accessibility, a good choice of accommodation and, importantly, reasons to visit beyond the traditional summer peak.“For anyone already thinking about their 2027 holidays, my biggest piece of advice would be to plan around the experience you want rather than automatically choosing the most popular week of the year. Travelling just outside peak periods can give you a very different experience of a destination, while potentially providing greater choice when it comes to accommodation.“If you’re planning several shorter breaks, think carefully about travel time too. A three-night escape can feel much longer when you aren’t spending a large part of the first and final day travelling, so destinations with straightforward transport connections can be particularly valuable for shorter stays.“I’d also recommend looking at accommodation early if you have specific requirements. That’s particularly important for families, larger groups and people travelling with dogs, as the properties that tick all the right boxes can be more limited.“Finally, don’t assume a coastal destination is only worth visiting at the height of summer. Places such as Norfolk, Cornwall and the Lake District can offer completely different experiences throughout the year. Being flexible with both your dates and destination can open considerably more options for a UK break.”