
Beyond styling the hair of royalty and Hollywood stars, Mr Frieda revolutionised haircare with his pioneering Frizz-Ease range, which became a household name worldwide.Born Alan Howard Frieda in Kenton, Middlesex, in 1951, he was the son of a Polish-born father and an Irish mother. Hairdressing ran in the family; his father owned a salon in Ealing, while his grandfather had been a barber on Fleet Street. Despite being privately educated at King’s School in Harrow with hopes he might pursue medicine, poor exam results led him to start cutting hair at 16.