In a statement, the 56-year-old said: “From Reasonable Doubt to standing on the Super Bowl Halftime stage, this has been a journey.”Thirty years of music, work, and culture on the world’s biggest stage. This run continues to be a dream come true.”NFL Commissioner Roger Goodell said: “When we first reached an agreement with Roc Nation to produce the show, I had just one request: that Jay-Z take the stage himself one day, whenever the moment felt right to him.”Roc Nation produced rapper Kendrick Lamar’s performance in 2025, the most-watched Super Bowl halftime show in history, winning the Emmy Award for Outstanding Music Direction.Jay Z’s wife, Beyoncé, headlined the halftime show in 2013, and then reappeared as a guest performer in 2016 alongside headliner Coldplay.