British holidaymakers looking for value for money this winter could find better deals at the departure gate than at their local pub, according to new data. As the price of staying entertained in the UK seems to soar, experts have rounded up the incredible getaways that can cost you less than a family day out. Fresh data from icelolly.com shows that package holidays abroad have become so affordable that they now undercut the cost of everyday activities back home.With the average pint approaching £7 in some parts of the country, a casual evening out can easily exceed the cost of a short continental getaway.Swap a £123 family day out at London Zoo for a five-night holiday to Malta from £119pp | ICELOLLYSwap a £150 meal with friends for a four-star European city break to Berlin from £149pp | ICELOLLYTop swaps*Price comparisons according to icelolly.com researchThis shift in spending priorities appears to be reshaping Britons’ behaviour. Searches for affordable holidays during January have surged by 78 per cent compared with the same period last year, suggesting that cost-conscious Britons are increasingly looking at travel as a sensible alternative to pricey pastimes at home.Tunisia, Morocco, Turkey and Egypt rank among the most-searched destinations this winter.Chief marketing officer at icelolly.com, Steve Seddon, said: “People often think of travel as a luxury, but everyday life has become increasingly expensive, from food and transport to entertainment and family activities.Swap a £480 family theatre trip for a five-night stay in Antalya from £167pp | ICELOLLY