British holidaymakers are embracing winter travel like never before, with 55 per cent now planning festive getaways. This shows a shift from previous years, as 46 per cent said they’ll be travelling more this season compared to last year’s festivities. Nearly half show flexibility about where they’ll head, whilst 38 per cent have their sights set on international destinations, according to new research by Tripadvisor. Another 21 per cent are mixing it up with plans for both UK breaks and trips abroad.This surge in winter travel plans suggests people are prioritising experiences and making the most of the festive period.Rovaniemi, Finland, was at the top of the list for a winter getaway | GETTYTripadvisor revealed its top European destinations for winter travel, with Rovaniemi in Finnish Lapland claiming the number one spot. The magical destination offers everything from husky-led tours to Santa Claus Village, where visitors can meet Father Christmas himself at his official headquarters.Adventure seekers can explore the wilderness on snowmobile safaris or join award-winning expeditions to witness the Northern Lights. It’s no wonder the Finnish city is experiencing such growth in popularity.Top trending winter European destinationsRovaniemi, FinlandDublin, Ireland Malaga, SpainKrakow, PolandBudapest, Hungary Sliema, MaltaPuerto de Mogan, SpainGdansk, PolandMunich, Germany Wroclaw, PolandRounding out the top five trending destinations are Dublin, Malaga, Krakow and Budapest, each offering their own unique winter appeal to British travellers seeking memorable experiences.Cultural exploration tops the wish list for 43 per cent of winter travellers. Malaga’s ancient Alcazaba fortress showcases stunning Moorish and Roman architecture from the 11th century.Krakow tempts visitors with guided tours combining local cuisine, drinks and cultural discoveries, whilst Budapest’s award-winning walking experiences take in iconic sights including Vigado Square and Gresham Palace.Beach lovers aren’t forgotten either, with 24 per cent seeking sunshine escapes. Puerto de Mogan in Gran Canaria promises mid-20°C temperatures and boat trips to pristine beaches throughout December and January.Malaga in Spain was another popular option | GETTY Malta’s Sliema also delivers reliable warmth, maintaining temperatures above 15°C during the winter months.Budget considerations remain crucial for British travellers, with 66 per cent citing cost as their primary concern when planning winter escapes. Savvy holidaymakers can still enjoy European adventures without breaking the bank.Malta, Poland and Hungary emerge as the most wallet-friendly options for those watching their spending. These destinations offer fantastic value whilst still delivering the experiences Brits crave, whether that’s winter city breaks or warmer weather escapes.With 84 per cent of travellers prioritising activities and experiences, and 46 per cent keen to create memories with family and friends, these affordable destinations prove you don’t need to spend a fortune to enjoy a winter holiday.