Prince William lands major Amazon deal as Earthshot Prize heads to Prime Video in global first




Amazon’s Prime Video will broadcast the Prince of Wales’s Earthshot Prize Awards for the first time, with the star-studded ceremony set to take place in Mumbai on November 17.The streaming deal will bring the environmental awards gala to audiences spanning more than 240 countries and territories, with coverage available in over 40 languages.India’s financial capital will play host to some 5,000 guests for the event, which celebrates innovative solutions to the planet’s most pressing environmental challenges.The partnership with Amazon marks a significant shift for the awards, which were previously shown on the BBC, where a 2024 documentary featured the Prince alongside actress Hannah Waddingham.Amazon’s Prime Video will broadcast the Prince of Wales’s Earthshot Prize Awards for the first time, with the star-studded ceremony set to take place in Mumbai on November 17 | GETTYOscar-winning actor Rami Malek and cricket legend Sachin Tendulkar are among the headline names attending, alongside Bollywood favourites Alia Bhatt and Sonam Kapoor and Bridgerton star Simone Ashley.Acclaimed Indian vocalist Shreya Ghoshal will entertain the crowd, while filmmaker Karan Johar, known to audiences as the presenter of The Traitors India, will serve as master of ceremonies.Ms Ashley, who also stars in Devil Wears Prada 2 and recently launched her debut EP, said she was “thrilled” to be performing. “Bringing this global community together in India proves that real change happens when we unite with ambition, creativity, and optimism,” she said.Mr Johar described the occasion as far more than a typical awards show. “This is more than an awards ceremony; it is a celebration of humanity’s determination to heal the world, and India is ready to shine,” he said.Prince William launched the Earthshot Prize in 2020, which awards five innovative projects £1million each to combat critical environmental issues | EARTHSHOTThe streaming arrangement builds on an existing relationship between the Royal Family and Amazon, with the King’s documentary Finding Harmony: A King’s Vision having launched exclusively on Prime Video earlier this year.The choice of platform presents an intriguing contrast within the Royal Family, given that the Duke of Sussex struck his own high-profile deal with Amazon’s competitor Netflix, resulting in the Harry & Meghan series that candidly documented the couple’s difficulties with royal life.Meanwhile, The Sun reported that Amazon may be on the verge of sponsoring Prince Harry’s Invictus Games, scheduled to take place in Birmingham next year, potentially deepening the tech giant’s ties with both brothers simultaneously.William established the Earthshot Prize to identify and amplify groundbreaking ideas aimed at repairing the natural world, with five winners each receiving £1million annually to scale up their projects.The Prince of Wales speaking to a worker during a visit to the 2023 Earthshot Prize Finalist, ENSO, in Brentford | PAThe Prince is now at the midpoint of the initiative, which spans a decade and carries a total budget of £50million.Prizes are awarded across five distinct categories: protecting and restoring nature, cleaning the air, reviving the oceans, building a waste-free world, and fixing the climate.Since its inception, the prize has drawn support from an impressive roster of global figures, including Hollywood stars Leonardo DiCaprio, Cate Blanchett and Matthew McConaughey, naturalist Sir David Attenborough, and former New Zealand Prime Minister Jacinda Ardern.