The Lake District town of Ambleside has claimed the top spot as Britain’s most sought-after holiday destination for 2026, according to fresh booking figures.Travellers can’t resist the stunning waterfront setting and easy access to Windermere, with one TikTok user telling her nearly 14,000 followers she was “obsessed with this quaint town”.Coming in second is Bakewell in the Peak District, beloved for its famous tart and charming market town atmosphere. This is according to new booking data from holidaycottages.co.uk.The Cornish harbour village of Porthleven rounds out the top three. But it’s not just about where people are heading – it is who they’re bringing along for the ride.Ambleside was at the top of the list | HOLIDAY COTTAGESNearly half of all bookings made so far this year include a four-legged friend, with 45 per cent of holidaymakers refusing to leave their dogs behind.Larger properties are proving a hit too, with accommodation sleeping between eight and 11 guests, showing a popularity in travellers planning group getaways.Britons are already keen to get away in spring, as the holiday lettings agency data showed bookings for the warmer months – including the May half-term period – are already filling up.Winter remains a peak time for people planning their escapes, with 2026 shaping up to be a year of exploring the beauty of the UK. 10 most booked destinations for 2026AmblesideBakewellPorthlevenAlnwickBeadnellKeswickAldeburghHolt HarrogatePadstowThe list showcases a mix of what Britain does best – from the peaceful lakes of Cumbria to the rugged Northumberland coastline. Alnwick, sitting in fourth place, draws visitors with its famous castle, which served as a filming location for Harry Potter and Downton Abbey.Bakewell has been recommended as Britons start to plan their 2026 getaways | HOLIDAY COTTAGESThe Cornish harbour village of Porthleven rounds out the top three | HOLIDAY COTTAGESMeanwhile, the pretty village of Beadnell in fifth spot offers a gorgeous crescent-shaped beach and fantastic water sports opportunities. Coastal Suffolk, charming Norfolk, elegant Yorkshire and foodie-favourite Cornwall all feature in the top 10.PR Manager for Holiday Cottages, Sarah Pring, said: “It’s clear from the data that holidaymakers are seeking destinations that offer a blend of natural beauty, unique experiences, and a sense of escape throughout 2026. “The locations on the list reflect the diverse appeal of the UK and the beauty we have right on our doorstep. Whether it’s a dog-friendly retreat or a foodie haven, there’s something for everyone to discover to make the most of a truly joyful escape – and what’s even better, they’re reachable without having to deal with airport stress.
“With destinations like Ambleside, Bakewell, and Porthleven topping the list, businesses and holiday homeowners in these areas can capitalise on the influx of visitors by offering tailored experiences, dog-friendly amenities, and packages that cater to larger groups. What’s more, as holidaymakers prioritise convenience, comfort, and memorable experiences in the great outdoors, there’s never been a better time for businesses to innovate and showcase the best of what the UK has to offer.”Our Standards:
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